The Top 5 Most Popular Tumblr Fashion Blogs

Established in 2007, Tumblr is a microblogging/social networking website. Its founder is David Karp and is now currently owned by Yahoo! Inc. Multimedia and other content in the form of a short blog or microblog is what users can find here. The site currently hosts more than 150 million blogs. If you’re a celebrity follower, you can find celebrities like Zooey Deschanel, John Mayer and Lady Gaga using Tumblr as a blogging platform. The company also hosted the blog of President Barack Obama back in October 2011.

Here, we will be counting down the top five most popular Tumblr fashion blogs, and what you can learn from them.

Top 5 Tumblr Fashion Blogs

First, what exactly is it that constitutes a good fashion blog? Naturally, it has to be all about fashion – but this category is quite all-encompassing. There are fashion blogs which specialize on the hottest trends in fashion so it’s mostly about clothes. However, there are other fashion blogs which specialize on accessories, runway trends, designer clothes, etc. Even a fashion model’s personal Tumblr page can be considered a fashion blog, simply because her life revolves around the fashion industry.

Whether you’re looking for information about the hottest fashion trends or if you simply want to have the inside scoop about the industry, here are the most popular Tumblr fashion blogs that you can follow:

  1. Tumblr Fashion Blog: Oh So Coco
Owner: Coco Rocha
Coco Rocha is a Canadian supermodel who regularly maintains her Tumblr blog. It can be considered as the ultimate fashion blog because Rocha posts precious personal pictures such as one of Diane von Furstenberg teaching her how to properly knot a wrap dress, or how models supposedly takes breaks on a set.

See also our Collaboration with Coco Rocha here:

  1. Tumblr Fashion Blog: Cynthia Rowley
Owner: Cynthia Rowley
Cynthia Rowley is a New York-based fashion designer who appeared in TV shows like Project Runway and America’s Next Top Model. Her blog does not simply promote designer duds, but she also gives her followers an inside look into her design process and what her latest projects are.

  1. Tumblr Fashion Blog: Nicola Formichetti
Owner: Nicola Formichetti
Formicetti is the creative director of fashion label Diesel. He’s also a technophillic designer who rubs elbows with the likes of Lady Gaga. More than just your daily dose of fashion info, his Tumblr blog is a mishmash of celeb-filled party snapshots, a glimpse at his personal life, and even his vacations to exotic destinations.

  1. Tumblr Fashion Blog: Oscar PR Girl
Owner: Erika Bearman
Erika Bearman is the communications director of the Oscar de la Renta fashion house. Bearman is best known for taking the brand’s reputation for outfitting ladies who lunch, to ladies and girls who tweet at lunch. Her Tumblr blog is a treasure trove of fashion information, with images of who wore the label during the most recently held awards shows, to what the brand’s latest print campaign is.

  1. Tumblr Fashion Blog: Terry’s Diary
Owner: Terry Richardson
Terry Richardson is a fashion and portrait photographer who has a punk/amateur aesthetic. He pretty much uses Tumblr as a way for readers and followers to peek at his work – with pictures of him giving the thumbs up with Diane von Furstenberg or supermodel Bar Rafaeli riding on his back.

Other notable Tumblr fashion blogs include Fashin Pirate ( which is maintained by feminist fashion blogger Arabelle Sicardi, and The Bengal Stripe (, a blog for men which was given the thumbs up by the New York Times.

Of-course, be sure to visit our own Tumblr blog: xx

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